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Respory gives retailers insights into actual customer behaviour on the sales floor for the first time, providing a foundation for decisions that have a measurable impact on revenue. Retail chains use Respory to identify underutilised space, measure shelf performance and evaluate the impact of marketing initiatives before rolling them out across their store network. The technology captures customer journeys, dwell time and interaction rates down to shelf level, fully anonymously and in compliance with GDPR. When combined with sales data, this creates actionable insights that help increase basket size, optimise store layouts and improve revenue per store in a measurable way.