Marketing budgets are allocated without knowing whether they generate results. Respory reveals how customers react to campaigns and which activities actually reach them.
Campaigns are launched. Whether they have an impact remains unknown.
Sales figures do not indicate the actual impact a campaign had. Without insight into customer behaviour, it is unclear which activities attract attention and how customers respond.
No transparency on how customers respond to marketing activities
No overview of which campaigns deliver results in which stores
Budget decisions without a reliable basis for evaluation
Make marketing impact measurable before budget is spent ineffectively.
Respory highlights how customers respond to promoted products and areas. This allows activities to be evaluated, compared and continuously improved.
Precisely measure attention and dwell time around marketing activities
Run A/B tests across stores to compare different initiatives
Continuously improve campaigns based on previous insights
Make better budget decisions based on campaign insights.
Respory shows which initiatives perform well and where there is potential for optimisation. This allows marketing budgets to be prioritised more effectively and campaigns to be further developed.
Unlock cross-selling potential
Not every product combination generates the same level of interest. Respory Copilot uncovers which cross-selling activities encourage customers to stop and purchase, providing insights to further develop future campaigns.
+%
Conversion rate*
Continuously optimised cross-selling campaigns
Optimise marketing at store level
Standardised campaigns do not account for the fact that customers respond differently across stores. Respory Copilot compares which activities perform best in which stores and enables more targeted campaign planning.
+%
Revenue*
A/B testing with three campaign messages
Drive promotional performance
Not every promotion attracts the same level of attention. The Copilot identifies which areas engage customers and where additional activities can be deployed effectively. This allows budgets to be focused on areas with greater potential impact.
x
Marketing ROI*
Budget allocated only to stores with need
*based on average customer data
Respory Copilotfor Marketing.
The Copilot evaluates campaigns, compares activities across stores and enables continuously improved marketing decisions.
Shows whether activities attract customer attention and how they respond
Compares different activities and campaign variants across stores
Enables informed decisions when prioritising marketing budgets
Connects customer behaviour with marketing, location and further data sources
For more specific questions, please do not hesitate to get in touch.
Respory shows how customers respond to different campaigns, from attention and dwell time to interactions with promoted products. This allows initiatives to be compared and marketing budgets to be prioritised more effectively.
Yes. Respory differentiates whether low conversion is due to a lack of attention towards the campaign or to shelf placement and product presentation. This enables targeted improvements instead of broad, unfocused measures.
Yes. Respory enables comparisons between stores with different messages, placements or media formats. This helps evaluate which variant reaches customers most effectively before being rolled out to additional stores.
Respory identifies which initiatives generate less attention or interaction. These insights can be used to adapt and further develop future campaigns more effectively.
Initial patterns can already be identified after two weeks. For reliable before-and-after comparisons, we recommend an observation period of at least eight weeks.
Use your marketing budget more effectively.
Let’s find out together which campaigns reach customers and where opportunities for improvement lie.
