Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Respory: Respory captures anonymous customer behaviour at shelf level and delivers actionable recommendations for store layout, assortment, and marketing decisions in every store. ## Sitemaps [XML Sitemap](https://www.respory.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Pages - [Marketing Management](https://www.respory.com/marketing/) - [Category Management](https://www.respory.com/category/) - [Space Management](https://www.respory.com/space/) - [Homepage](https://www.respory.com/) - [Platform](https://www.respory.com/platform/) - [About us](https://www.respory.com/aboutus/) - [Career](https://www.respory.com/career/) - [Insights](https://www.respory.com/insights/) - [Press](https://www.respory.com/press/) - [Contact](https://www.respory.com/contact/) - [Privacy Policy](https://www.respory.com/privacy-policy/) - [Imprint](https://www.respory.com/imprint/) ## Jobs - [Initiativbewerbung (m/w/d)](https://www.respory.com/job/initiativbewerbung/) ## Publications - [Gutes Zeugnis für oberösterreichische Startups](https://www.respory.com/publication/gutes-zeugnis-fuer-oberoesterreichische-startups/) - [1 Million Euro Investment für Linzer Start-up Respory](https://www.respory.com/publication/1-million-euro-investment-fuer-linzer-start-up-respory/) - [Respory: Linzer KI-Startup erhält Finanzierung in Millionenhöhe](https://www.respory.com/publication/respory-linzer-ki-startup-erhaelt-finanzierung-in-millionenhoehe/) - [Respory: Retail-Sensortech-Startup erhält Seedfinanzierung in Millionenhöhe](https://www.respory.com/publication/respory-retail-sensortech-startup-erhaelt-seedfinanzierung-in-millionenhoehe/) - [Respory: Datenschutzkonforme Sensortechnologie für den Einzelhandel](https://www.respory.com/publication/respory-datenschutzkonforme-sensortechnologie-fuer-den-einzelhandel/) - [Respory erhält Seed-Investment von eQventure zur Skalierung seiner Retail-Sensortechnologie](https://www.respory.com/publication/respory-erhaelt-seed-investment-von-eqventure-zur-skalierung-seiner-retail-sensortechnologie/) - [Herzlichen Glückwunsch INCUBATE Startups!](https://www.respory.com/publication/herzlichen-glueckwunsch-incubate-startups/) - [Die Kunden am Radar: Linzer Start-up will stationärem Handel helfen](https://www.respory.com/publication/die-kunden-am-radar-linzer-start-up-will-stationaerem-handel-helfen/) - [CASH înno up Start-up Challenge 2025: Linzer Startup Respory holt Jury- und Publikumssieg](https://www.respory.com/publication/cash-inno-up-start-up-challenge-2025-linzer-startup-respory-holt-jury-und-publikumssieg/) - [Versteckspiel im Markt](https://www.respory.com/publication/versteckspiel-im-markt/) - [TechStartup Respory trackt Kundenströme und schützt dabei Privatsphäre](https://www.respory.com/publication/techstartup-respory-trackt-kundenstroeme-und-schuetzt-dabei-privatsphaere/) - [Nie wieder: “Zweite Kassa, bitte!”](https://www.respory.com/publication/nie-wieder-zweite-kassa-bitte/) - [#Traudipreneur für Respory](https://www.respory.com/publication/traudipreneur-fuer-respory/) - [Innovatives Oberösterreich: Das sind die Edison-Preisträger 2023](https://www.respory.com/publication/innovatives-oberoesterreich-das-sind-die-edison-preistraeger-2023/) - [Wie österreichische Startups die Bühne des Bits & Pretzels in München nutzten](https://www.respory.com/publication/wie-oesterreichische-startups-die-buehne-des-bits-pretzels-in-muenchen-nutzten/) ## Posts - [Why Sales Data in Category Management Does Not Explain What Happens at the Shelf](https://www.respory.com/why-sales-data-in-category-management-does-not-explain-what-happens-at-the-shelf/): Sales and sell-out data are the core control metrics in category management. They show how well products, shelves and assortments are performing. What they do not show is how these results are generated in-store. More importantly, they only capture customers who made a purchase. Anyone who decided against buying in front of the shelf is invisible in the analysis. - [The Missing Customer Feedback Loop in In-Store Marketing](https://www.respory.com/the-missing-customer-feedback-loop-in-in-store-marketing/): In physical retail, the success of marketing measures is typically measured by sales. How many customers actually noticed a campaign, how many were driven to the promoted category, and how many interacted with it remains unclear. Only the final outcome at the checkout is visible, not the path that led there. - [The Missing Foundation in Space Management: Making Layout Decisions Without Customer Behaviour Data](https://www.respory.com/the-missing-foundation-in-space-management-making-layout-decisions-without-customer-behaviour-data/): The sales floor is the most expensive asset in physical retail. Yet decisions about store layout, customer flow and space allocation are typically based on sales data, market research and experience. While this approach has been established for years, it has a fundamental limitation: sales data only shows what was sold. It does not reveal how that outcome was created within the store. - [Why Sales Data Alone Is Not Enough to Understand Customer Behaviour in Physical Retail](https://www.respory.com/why-sales-data-alone-is-not-enough-to-understand-customer-behaviour-in-physical-retail/): Every store has sales and transaction data. It shows which products were sold, when they were sold and at what price. For many retail chains, these figures form the primary basis for decisions about assortment, store layout and marketing. However, they fail to answer one crucial question: Why do customers buy what they buy? And why do they choose not to buy other products? - [Retail Space Optimisation: 5 Levers That Drive Revenue](https://www.respory.com/retail-space-optimisation-5-levers-that-drive-revenue/): The sales floor is one of the most expensive resources in physical retail. Rent, staff, fixtures and inventory costs remain fixed regardless of whether a shelf area performs well or poorly. This makes it all the more important to design retail space in a way that allows it to realise its full revenue potential. - [GDPR-Compliant Tracking Technologies in Physical Retail: What Is Possible Today?](https://www.respory.com/gdpr-compliant-tracking-technologies-in-physical-retail-what-is-possible-today/): Customer movement across the shop floor can now be measured anonymously, with centimetre-level accuracy and without requiring customers to carry any device. However, what is technically possible and what is legally permissible under data protection law depends heavily on the technology being used. This article provides an overview of the main approaches and their respective strengths and limitations.