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Every shelf has untapped potential. Respory reveals where it is.

Respory shows where customer interest and purchasing behaviour diverge, supporting targeted assortment decisions.
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What customers are interested in is not reflected in revenue.

Sales data only tells half the story. It reveals what is sold, but not which products attract attention and where interest does not translate into a purchase.
Category Invisible

No transparency into customer interest and interactions at the shelf

Optimisation opportunities within the assortment remain undiscovered

Supplier negotiations without reliable evidence of shelf performance

Customer behaviour at shelf level as a decision-making tool.

Respory reveals how customers interact with shelves, enabling assortments and placements to be continuously improved and validated before larger rollouts.
Category Visible

Capture visit, stop and purchase rates down to shelf level

Evaluate changes following shelf and placement adjustments

Identify gaps between customer interest and purchase completion

Align assortments more closely with actual customer demand.

Not only what customers buy, but also what they are interested in, becomes available for decision-making.

Activate under-performing shelves

Shelves with high interaction but low purchase rates provide opportunities for targeted optimisation. Respory Copilot highlights where interest and purchases diverge and supports the identification of potential actions.

+ %

Conversion rate*
Optimisation of the baking ingredients shelf

Maximise strong categories

Where customers actively purchase, there may be untapped pricing potential. Respory Copilot identifies which products and areas attract the most customer engagement, helping to refine assortments and placements.

+ %

Revenue*
Price increase in the coffee range

Lead supplier discussions with data

With precise footfall and interaction data, Respory provides additional insights into how individual shelf areas are used. This creates a reliable basis for discussions around placements and commercial terms.

+ %

Gross margin*
Improved terms following targeted negotiations
*based on average customer data

Respory Copilot for Category Management.

The Copilot supports the evaluation of shelf changes, the validation across multiple stores and informed assortment decisions.
Identifies relevant patterns in customer behaviour at the shelf
Shows changes following assortment and shelf adjustments
Compares shelf and assortment performance across multiple stores
Connects customer behaviour with sales, location and further data sources
Explore Copilot
Copilot Category EN

Frequently asked questions about Category Management.

For more specific questions, please do not hesitate to get in touch.

Respory provides data on footfall, dwell time, interactions and purchase rates at shelf level. This enables faster assortment and placement decisions and allows changes to be evaluated more effectively.

Yes. Respory enables before-and-after comparisons between individual stores or groups of stores. Changes can be evaluated in selected locations before being rolled out across the wider network.

Respory complements existing data sources with the behavioural dimension at the shelf. The platform can be connected to additional data sources and provides further insights that feed into existing reporting and decision-making processes.

Yes. Respory operates at shelf level, making it suitable for analysing individual categories or specific areas in detail. Especially where customer interactions and purchase behaviour have previously been difficult to understand, Respory provides additional insights.

Initial patterns can already be identified after two weeks. For reliable before-and-after comparisons, we recommend an observation period of at least eight weeks.

What is really happening in front of your shelves?

Let’s explore together where your shelves have untapped potential.
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Copilot Category EN